History and Evolution of Search Engine Optimization

Google is an American multinational technology company that specializes in Internet-related services and products. Google was founded by Larry Page and Sergey Brin in September 1998. As a company, Google's mission is “To organizes the world's information and make it universally accessible and useful.” Google has three process to optimize website that are crawling, catching and indexing.

Crawling

Crawling is also called as robots, balls, spider, web crawler etc. Crawling is the process in which when google found a new web page it scan the page and collects the details about each page like keywords, images, and other Titles.

Catching

After scanning the web page google makes a screenshot of the data and save in its database according to it's category.

Indexing

Indexing is the process in which adding web pages to google search. Indexing simply means Google visited your website and has added you to its database. 

Webmaster

How to make a website crawl-able?

In fact google can't make a website crawl-able itself. Only a webmaster can do this process. A webmaster is a person who assist the  website. He is a custodian of a web page who create, manage and make modifications in a web page.

SEO Techniques

Black hat SEO technique

Black hat SEO technique refers that to improve a website's rank by violating search engines privacy and policies.

White hat SEO technique

White hat SEO technique refers that, to improve a website's rank by accepting all the privacy and policies of search engines.

Keywords Stuffing

Keyword stuffing is completely a black hat SEO techniques. Simply means filling or stuffing  keywords into the content. This method is totally against search engines privacy and policy.   

  

On page Optimization

On page optimization simply means , bringing changes into a website as a part of optimization.         

Firstly Google used content specific that is, niche specific that means it mainly focused in content of the website rather than quality of website. Then  Google moved to link specific it act as a recommendations of links from other websites. By focusing link specific it crates more link sellers. To avoid this Google introduced another method called quality link specific that means links from other quality websites  but this method also doesn't work as much expected .

Google realized that page ranking is must for increasing the trust value of users. So google introduce page ranking method. Trust value of a website can be increased through website's age, visit, spending time on website, subscribing, interactions etc.

Passing the Juice

Passing the juice refers to the value or equity passed from one page or site to another. This value is passed through hyperlinks. if a website having lots of incoming links  it can pass a link to another website. This promote the website to achieve a high rank. But in case of the low incoming based website which is giving lots of links to another website, it will affect their ranking and page stability.

Pogo sticking

Pogo sticking is when a searcher going  back by sees that it's not what he/she is looking for, and immediately bounces off by hitting the back button.

Bounce Rate

Bounce rate can be defined as the rate of users who close the site without spending much time in the website. So trust value should be increased through low bounce rate.